Harrods is proud to announce the renewal of its collaboration
with Fashion Trust Arabia (FTA), reinforcing its mission to spotlight emerging fashion talent
from the Middle East and North Africa (MENA) region. This collaboration goes far beyond
endorsement: it gives these designers a global stage – Harrods itself – where creativity
meets commerce.
From July 2025, Harrods will become home to the collections of four newly crowned FTA
Prize winners, available both in-store and online at harrods.com. In doing so, the
department store offers real opportunity—connecting talent to a global audience and
customer base in an historical and authoritative retail environments.
Every day, the world walks through Harrods. By placing these designers in front of an
international clientele—within a store that defines taste, influence and aspiration—Harrods
does more than showcase creativity: it accelerates careers, providing visibility, credibility,
and commercial access in equal measure.
Featured 2024 FTA Winners
• Yasmin Mansour (Qatar) – Eveningwear: Avant-garde pieces merging conceptual
design and ethical craft
• Nadine Mosallam (Egypt/UK) – Ready-to-Wear: Garments inspired by Egyptian
heritage
• RAMLA (Egypt) – Accessories: A sustainable lifestyle brand rooted in artisanal
tradition
• APOA (Saudi Arabia) – Jewellery: Sculptural designs conceived in Riyadh and crafted
in Italy
“Our partnership with Fashion Trust Arabia represents an ideal convergence of emerging
talent and established figures in the luxury industry,” says Simon Longland, Director of
Buying – Fashion at Harrods. “We take great pride in supporting these designers not just
through mentorship, but through real retail opportunities. We believe the Harrods customer
is ready—and eager—to discover and embrace their work.”
Additionally, Tania Fares FTA Co-Chair comments, “At FTA, our mission has always been to
champion designers from the MENA region by opening doors to meaningful opportunities.
Harrods’ continued support goes beyond retail—it’s a powerful endorsement that gives our
winners global visibility, commercial access, and a platform to grow sustainably. We’re proud
to renew this collaboration and excited to see their collections featured in such an iconic
store, where creativity and craftsmanship are really valued.”
Harrods’ renewed collaboration with FTA supports its broader vision to cultivate the next
generation of fashion consumers while strengthening its connection with the MENA region’s
thriving luxury audience.
From editorial features in Harrods Magazine and high-impact
event programming, to dedicated e-commerce storytelling and exclusive in-store visibility,
the activation demonstrates Harrods’ full-spectrum support for rising creative voices.
In addition to retail support, Harrods will play an active role in FTA’s mentorship programme.
Clemmie Harris, Head of Buying – Contemporary, Sport & Essentials at Harrods, will lead a
specialist session titled “Product Merchandising – Building a Range Plan”, offering strategic
insights into assortment curation and commercial storytelling—critical skills for growing a
global fashion brand.
About the Designers
Yasmin Mansour
Yasmin Mansour, an eponymous brand founded in 2014 and based in Qatar, redefines luxury
fashion with an avant-garde approach. The brand blends high-quality materials with inventive
layering and conceptual design. Mansour creates bold, sophisticated pieces that reflect a
commitment to ethical craftsmanship, merging design with purpose to inspire and uplift.
Driven by the principles of authenticity and innovation, Yasmin Mansour strives to stay true
to their core values and mission while constantly seeking ways to evolve and set a new scene
for luxury wear. Mansour enjoys frequent collaborations with other brands to express her
vision and passion through a shared lens.
Nadine Mosallam
Nadine Mosallam is the founder of her eponymous womenswear label launched in August
2020. Based between Cairo and London, Nadine Mos is a label focused on carefully crafted
garments that follow the natural curve of the body.
Her discipline and inspiration draws from
her Egyptian heritage, which the designer uses to create a playful yet personal interpretation
of “home”.
RAMLA
RAMLA is a lifestyle sustainable brand, aiming to review the Egyptian culture, give back to its
community and empower women artisans. Our aim is to reinvent the female wardrobe
essentials by creating pieces that are made to last with traditional craftsmanship inspired by
the Egyptian culture. In every collection, we reveal a new technique and work with different
artisans to show the true values that are hidden in Egypt, creating timeless pieces. One
promise we kept since the beginning of the business is to help our community and reviving
the fading away craftsmanship and introducing new ones through a comfortable timeless
made in Egypt product.
A Piece of Art
Founded in 2022, APOA (A Piece of Art) is a Riyadh-based luxury accessories brand, embodying
the founders Noura, Sara, and Mashael’s passion for statement, architectural jewelry.
Combining culture, architecture, art, and travel as key influences, APOA’s pieces reflect both
Saudi heritage and global appeal.
Designed between Barcelona and Riyadh and crafted in Italy,
the brand merges local identity with international sophistication. Each meticulously
handmade piece aims to be a wearable sculpture, blending comfort and style.
The brand
prioritizes sustainability and strives to set a new standard in accessories design, sparking
conversation and carving out a unique global niche.
