Invisalign has launched a #DramaFree campaign to put a smile on the faces of the millions of teens who are looking to straighten their teeth.

We all know that the teenage years are often a time of great change – some welcomed and some not. Yes, when hormones are raging and bodies changing, there is often not a lot to smile about.

Until now! Typically the teen years are the ideal time for tackling crooked or poorly aligned teeth to ensure a lifetime of smiling without feeling self-conscious.

Fortunately the days of wire, metal braces that so often brings a lot of embarrassment and stress for young people are over.

That’s why Align Technology’s new Invisalign® brand campaign – titled #DramaFree – is focused on how teeth straightening treatment with the Invisalign system can help to take out some of the drama in a teen’s life.

Three million teens worldwide have chosen to have Invisalign treatment over braces.[1] The consumer campaign, launched on YouTube, Instagram and Facebook will show teens and their parents why Invisalign treatment is more likely to be #dramafree for teen patients – because of Invisalign aligners:

• Are less painful than metal braces[2]
• Need fewer compromises with teens being able to eat the foods and play the sports they love as the aligners are removable
• Are clear, discreet and virtually invisible
• Need fewer emergency visits to the orthodontic practice[3]
• Can be faster than traditional braces[4]

The Invisalign brand has tapped singer, actress, and influencer Jayden Bartels for the campaign. Jayden, who has 8.7 million followers on TikTok and 3.5 million followers on Instagram, has had Invisalign treatment herself.

She said: “I have been using Invisalign aligners and they have completely transformed my smile – no braces and I can eat anything I want. You can literally pop them out, and right back in. They are completely drama free and make my life so much easier.”

A series of online video adverts featuring Jayden will appear across Facebook, Instagram and YouTube from September along with a strong influencer led social campaign which will see Invisalign #smilesquad members express how Invisalign treatment made straightening their teeth #dramafree.

The Invisalign system is the world’s most advanced clear aligner system, which is suitable to treat a wide range of tooth alignment issues – from mild to complex – for children through teens and adults.

“I treat the majority of my teen patients with Invisalign system”, says specialist orthodontist Dr. Steffen Decker from The Orthodontic Specialist in Amersham. “They appreciate that the treatment is less painful than traditional braces, while the clear aligners are subtler than metal “train tracks.” braces. “The Invisalign system also allows me to successfully treat teen patients, who I wouldn’t have been able to treat previously.”

The Invisalign system is the number one doctor recommended clear aligner brand globally[5] .The influencer-led campaign shows the benefits of Invisalign treatment and all the reasons why #invisisdramafree.

For more information, please visit: www.invisalign.co.uk